Striiv announced today that it has entered into a strategic partnership with VOXX Advanced Solutions, a wholly-owned subsidiary of VOXX International Corporation, whereby VOXX Accessories Corporation and VOXX German Holdings exclusively distribute the Striiv line of wearable fitness and activity trackers in North America and Europe.
"As the wearables category continues to expand into the mainstream market, our strategic partnership with VOXX enables us to scale and expand with the U.S. and international markets like never before," said David Wang, CEO of Striiv.
"We have been searching a long time for the right partner with the depth and breadth of consumers that VOXX brings to the table."
The partnership between VOXX and Striiv introduces two new trackers into the market: The Fusion 2 and Fusion Bio 2. These latest devices are packed with innovative features and coaching capabilities and are available with a newly designed soft silicone band with a curved touch screen, a USB internal charging port, and extended battery life up to 7-30 days (depending on model type) — all at an affordable price.
"We are very excited at the opportunity to enter into this rapidly growing category with Striiv. Partnering with Striiv brings together their advanced technology with our well-established distribution networks, experienced sales teams and logistics efficiencies developed over many years. Together, we can capitalize on our combined strengths to fully develop the retail channel and capture a share of this dynamic market," said Tom Malone, President of VOXX Advanced Solutions Corporation.
"We share Striiv's vision and commitment to bring health and fitness devices to consumers at retail, but we also see this market as having an even greater growth potential within the corporate wellness and healthcare fields nationwide."
VOXX International Corporation (NASDAQ: VOXX) has an extensive distribution network that includes power retailers, mass merchandisers, 12-volt specialists and most of the world's leading automotive manufacturers. The company has an international footprint in Europe, Asia, Mexico, and South America, and a growing portfolio, which now comprises over 30 brands.
To learn more, please visit www.voxxintl.com.